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SEOptimise (@seoptimise)
11,722 Followers
7,218 Friends
To get good data from WMT "work the filters to death" @andyatkinskruge
Regard WMT data as sample. Look at trends @annstanley
#SMXLondon #SMX
People couldn't use metadata right, so it's no longer a ranking factor. Schema is far more complicated - it's doomed @demib #SMXLondon #SMX
Bing focuses on US market- Yandex doesn't see a point competing there. Would Bing be better off elsewhere? @andyatkinskruge #SMXLondon #SMX
.@demib: "I don't like my dentist. I don't like my bank." Facebook don't have the data on everything we do #SMXLondon #SMX
@danielbianchini & @tamsinmehew will be representing SEOptimise at @londonseo this evening. Hopefully more will be at the next one.
.@annstanley hopes AdWords will allow mobile campaigns. @andyatkinskruge thinks they won't: they want more money from mobile #SMXLondon #SMX
Utilise data for Boring industries, and then create something awesome. #smx
If your in a boring industry, try and find a community on G+. If you can't find one create one and build it. by @waynesleight #smx
Michael Benedek & @mvanwagner have anecdotal evidence of people abandoning shopping carts to get offers from remarketing #SMXLondon #SMX
What percentage of users block ads? Probably around 2%, but we don't have firm numbers. Also depends on niche. @Koozai_Anna #SMXLondon #SMX
Split testing the image that you use in the SERPs increases CTRs. @CyrusShepard increased his by 54% according to @marcustober at #smx
5 Actionable Tips for getting the most from Google+
1. Think.
2. Utilise
3. Engage
4. Optimise
5. Set up Authorship
via @jimyu #smx
Remarketing ads: use your branding, as your audience already you. Have an incentive to come back to your site @Koozai_Anna #SMXLondon #SMX
Google+ added 94x Followers since December 2011. Google+ IS now mainstream. via @jimyu #smx
H&M lead the way by constantly engaging with followers. @jimyu #smx
To stop the GA code being blocked http://t.co/f09ML6clQD @Koozai_Anna #SMXLondon #SMX
Changing the Analytics code to use it for remarketing means it could be blocked by ad blocking software @Koozai_Anna #SMXLondon #SMX
Why remarket? You get a targeted audience who are closer to converting, and the average CPC is only £0.40 @Koozai_Anna #SMXLondon #SMX
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